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    Online Ad Policy Programs Networks Rates Specs Media kit Contact Us
    Specifications and Guidelines
    Online Advertising Position Sizes Accepted Description Availability
    TOP OF PAGE 728 x 90 Leader Board  
      468 x 60 Full Banner  
    BOTTOM OF PAGE* 468 x 60 Full Banner
      728 x 90 Leader Board
    RIGHT COLUMN      
      120 x 600 Skyscraper 1  
      300 x 250* Medium Box
      160 x 600 Skyscraper 2  
    eTOC Advertising Imbedded Text w/Hyperlink 35 Words with Hyperlink
    Available for Neurology.org and AHA sites
    Top of email
    *Not available on all sites

    RICH MEDIA CREATIVE FORMATS: Flash, Pointroll (Expandable), In banner Video, User Initiated Audio

    Max File Size
    HTML 15k
    JavaScript 20k
    Flash 50k*
    Audio 50k

    3rd Party Serving Accepted

    All creative should be sent to myLWW@adconductor.com

    *Please note that stated maximum file sizes are only for creative served by LWW eJN. For rich media creative served by a third party, please check with your third party ad server for their maximum file size requirements.

    Accepted Types of Banners:

    Expandable (point roll)*: User Click or Rollover Initiated
    Audio: User initiated/In Banner
    Video: User initiated

    *Expandable banners are accepted by the majority of sites in LWW network, but not all sites. Please contact your ad sales representative to review on a case by case basis. Expandable rich media creative must be click initiated and must close upon rolloff.

    LWW eJournal Network does not accept:
    Pop-Ups
    Pop-Unders
    Above page or floating and between layer units

    Flash: Advertisers must provide Flash files in .fla format and the names of the fonts that are used in the creative. Burst may need to modify Flash files in order to add click-tracking capabilities. Click tracking is strongly recommended for CPM campaigns.

    Rich Media, Audio, Video Action Policy: All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser window etc.) must be initiated by the user, and have a visible, functioning close/exit button.

    Creative must be received 7 Days prior to Campaign Start date due to editorial ad approval process. eTOC text and Hyperlink content must submit 10 Days prior to Drop Date.

    LWW Online Advertising Policy: All advertisements are subject to approval of the Publisher, Editor, or publishing partner of LWW which reserves the right to reject or cancel any advertisement at any time. Download the full LWW Online Advertising Policy Click here.

    CANCELLATION POLICY: Cancellation of Online banners must be received in writing 7 days prior to start date. Cancellation mid campaign will be subject to 2 weeks written notice and payment of impressions served through the end of month. Cancellation of eTOC advertising must be received in writing 30 Days prior to Drop Date due to the exclusive nature of eTOC advertising.


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