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We prefer and strongly recommend the submission of ALL ads via High-Resolution
Digital Media as follows:
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Required Format:
PDF-Acrobat 4.05 & 5.0,
Photoshop or Illustrator-based;
EPS; TIFF
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Media Requirements:
ZIP 100/250 MB
CD-ROM
Compression: WinZip, Stuffit
or any self-extracting file
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Size
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Ads must be complete and sized at 100% (please double check journal size).
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Document size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side).
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Fonts
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All fonts and graphics must be embedded.
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DO NOT USE any system fonts (Chicago, Geneva, etc.) or Microsoft Outlook fonts (Tahoma, Impact, etc.).
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If using Illustrator or Photoshop, convert all fonts to outlines or paths.
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Resolution
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Ads must be saved as high resolution for print publication
(600 dpi for images containing pictures and text, 1200 dpi for line art).
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Each halftone image within a file must be saved at 300 dpi; the minimum
resolution for a combination halftone should be 600 dpi.
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All images and art must be embedded within the file.
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Color
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Four-color solids should not exceed SWOP density of 280%, maximum 300%.
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Color Ads must be accompanied by customer supplied proof (Iris, Kodak Approval, Rainbow, etc.).
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Color calibration conforms to SWOP Standard Specifications.
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Convert all RGB to CMYK.
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For Spot color information, please consult with your Advertising Production Coordinator.
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Proofs
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All proofs must be sized at 100%.
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All files (b/w and color) must be accompanied by a proof.
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Borders, Charts, Graphs
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Lines and borders must be a minimum of .25 thickness.
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No hairline rules.
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Indicate the thickness of each line on documentation submitted with the file.
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General
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Avoid rotation and cropping of images in layout programs.
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If trapping is applied we recommend at least default of .25 pt.
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If you need additional help or if you have any questions, please e-mail queries to
adspecinfo@lww.com and we'll respond to your needs.
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Electronic Transfer
Required: CD or ZIP Disk (black and white and/or color proofs
must accompany every ad)
Files can be placed on our FTP site.
Please contact your Production Coordinator
prior to submitting an FTP file.
For Classified Ads only, we can accept e-mail attachments (should not be used with
files larger than 2 megs).
Text-only ads can be submitted as Word documents.
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Please visit the Digital Preflight Checklist and provide complete information.
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