Health Professions Illustration Guidelines

Photographs (Black & White, Color)

	Original glossy prints are preferable. Prints should be no larger than 5" x 7". Indicate crop marks on a photocopy, not on the original.
	Slides or transparencies are also acceptable. Do not submit negatives.
	Check quality, contrast, sharpness, and color. The printed piece will not look better than the original.
	If you are considering using a digital camera, consult your Editorial contact, who will supply you with guidelines.

Computer-Generated Art

	At the beginning of the art preparation process, submit samples of representative electronic files to your Editorial contact if you will be creating art.
	Use Adobe type 1 fonts only. Labels and leader lines must be on a separate layer from artwork.
	Art should be created using one of the following applications: Adobe Illustrator, Adobe Photoshop, Quark Xpress, PageMaker, or Freehand.
	Save 4-color art as CMYK (4-color process), not as RGB (red, green, blue).
	Black should always be set to "overprint."
	Each figure should be saved in its own application file; each figure must contain registration marks and be properly trapped. Each figure should be submitted at its final size and include all labels (8 point Helvetica, first word of each label capitalized) and leader lines at least (.75 point).
	A hard copy printout at 100% must be submitted for every electronic figure, as well as the disk's file directory labeled with the corresponding figure numbers as reflected in your manuscript (e.g., FIG112.EPS 5 Figure 1-12, not Figure 11-2). Hard copy and electronic files should match in all cases and should be the final version. Keep backup copies of every file.
	Save halftone files as TIFF files and line art as EPS; supply files on Syquest, Zip disks, or CDs.
	Label your disk with the figure numbers that it contains and the art program used.

Pick-Up Art

	Pick-up art consists of figures taken from the latest edition of another book or the previous edition of your book.
	Submit a photocopy of each picked-up figure along with the new figure number and complete source information: original author name, title, edition number, year, page number, and original figure number. Pick up only black-and-white art for black-only books. Pick up only black-and-white or 2-color art for 2-color books.
	Art borrowed from a source not copyrighted by Lippincott Williams & Wilkins requires permission and credit line information from the publisher or manufacturer (in the case of products, such as equipment).
	Submit original photographs or high-quality line drawings borrowed from non-Lippincott Williams & Wilkins sources. Line drawings must be clear and clean with limited shading and backgrounds.
	Clear photocopies are acceptable for line art without shading. Consult your Editorial contact about supplying tearsheets for other types of borrowed art.

Art to Be Created

	The number of pieces that can be created is contingent on the overall art budget for your book. Please consult your Acquisition Editor when planning for created art.
	We recommend that you submit two or more pieces of high quality source art. This allows an/the artist to create a unique piece of art. Detailed instructions are helpful in art creation. Explain significant differences between desiredresult and source art.
	Specify desired size (1/4 page, 1/2 page) or importance of figure.
	You will have an opportunity to review created art before page makeup. You should compare sketches with your source art and make all necessary changes at that point. hanges to art later in the process can delay schedules and impact costs.

Labeling

	Include a photocopy of the figure showing desired placement of labels, arrows, and leader lines.
	Whenever possible, provide a list of labels on disk.

Tagging

	All artwork should carry an identifying tag or label that shows the proper orientation (if necessary), book title, author/editor name, chapter number, and figure number. Each figure must be numbered, and unnumbered figures should be identified separately. Consult your Editorial contact for blind-numbering instructions.
	Do not write on the back of artwork. Place the label on the back in a corner.
	Label slides on white correcting tape placed on the holder.

Table Preparation

	The following instructions were prepared to help you create tables. If you adhere to these tips, production can convert the tables-without rekeying any of the material. This maintains the accuracy and integrity of your work and eliminates keyboarding errors.
	Do not create tables from scratch. Instead, use the table setup option available on both Microsoft Word® and Corel WordPerfect®. These templates control the data by placing the text in cells that can be accessed during conversion.
	Cite all tables in text to indicate placement, but place the actual tables at the end of the manuscript chapter.

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Nursing Illustration Guidelines

Photographs (Black & White, Color)

	Original glossy prints are preferable. Prints should be no larger than 5" x 7". Indicate crop marks on a photocopy, not on the original.
	Slides or transparencies are also acceptable. Do not submit negatives.
	Check quality, contrast, sharpness, and color. The printed piece will not look better than the original.
	If you are considering using a digital camera, consult your Editorial contact, who will supply you with guidelines.

Computer-Generated Art

	At the beginning of the art preparation process, submit samples of representative electronic files to your Editorial contact if you will be creating art.
	Use Adobe type 1 fonts only. Labels and leader lines must be on a separate layer from artwork.
	Art should be created using one of the following applications: Adobe Illustrator, Adobe Photoshop, Quark Xpress, PageMaker, or Freehand.
	Save 4-color art as CMYK (4-color process), not as RGB (red, green, blue).
	Black should always be set to "overprint."
	Each figure should be saved in its own application file; each figure must contain registration marks and be properly trapped. Each figure should be submitted at its final size and include all labels (8 point Helvetica, first word of each label capitalized) and leader lines at least (.75 point).
	A hard copy printout at 100% must be submitted for every electronic figure, as well as the disk's file directory labeled with the corresponding figure numbers as reflected in your manuscript (e.g., FIG112.EPS 5 Figure 1-12, not Figure 11-2). Hard copy and electronic files should match in all cases and should be the final version. Keep backup copies of every file.
	Save halftone files as TIFF files and line art as EPS; supply files on Syquest, Zip disks, or CDs.
	Label your disk with the figure numbers that it contains and the art program used.

Pick-Up Art

	Pick-up art consists of figures taken from the latest edition of another book or the previous edition of your book.
	Submit a photocopy of each picked-up figure along with the new figure number and complete source information: original author name, title, edition number, year, page number, and original figure number. Pick up only black-and-white art for black-only books. Pick up only black-and-white or 2-color art for 2-color books.
	Art borrowed from a source not copyrighted by Lippincott Williams & Wilkins requires permission and credit line information from the publisher or manufacturer (in the case of products, such as equipment).
	Submit original photographs or high-quality line drawings borrowed from non-Lippincott Williams & Wilkins sources. Line drawings must be clear and clean with limited shading and backgrounds.
	Clear photocopies are acceptable for line art without shading. Consult your Editorial contact about supplying tearsheets for other types of borrowed art.

Art to Be Created

	The number of pieces that can be created is contingent on the overall art budget for your book. Please consult your Acquisition Editor when planning for created art.
	We recommend that you submit two or more pieces of high quality source art. This allows an/the artist to create a unique piece of art. Detailed instructions are helpful in art creation. Explain significant differences between desiredresult and source art.
	Specify desired size (1/4 page, 1/2 page) or importance of figure.
	You will have an opportunity to review created art before page makeup. You should compare sketches with your source art and make all necessary changes at that point. hanges to art later in the process can delay schedules and impact costs.

Labeling

	Include a photocopy of the figure showing desired placement of labels, arrows, and leader lines.
	Whenever possible, provide a list of labels on disk.

Tagging

	All artwork should carry an identifying tag or label that shows the proper orientation (if necessary), book title, author/editor name, chapter number, and figure number. Each figure must be numbered, and unnumbered figures should be identified separately. Consult your Editorial contact for blind-numbering instructions.
	Do not write on the back of artwork. Place the label on the back in a corner.
	Label slides on white correcting tape placed on the holder.

Table Preparation

	The following instructions were prepared to help you create tables. If you adhere to these tips, production can convert the tables-without rekeying any of the material. This maintains the accuracy and integrity of your work and eliminates keyboarding errors.
	Do not create tables from scratch. Instead, use the table setup option available on both Microsoft Word® and Corel WordPerfect®. These templates control the data by placing the text in cells that can be accessed during conversion.
	Cite all tables in text to indicate placement, but place the actual tables at the end of the manuscript chapter.

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Medical/Clinical Illustration Guidelines

Photographs, Radiographs, and Line Art

	Preferred media: Submit original glossy prints, slides, or original artwork. Photocopies cannot be reproduced.
	Other media: Computer-generated art may also be submitted, although the submission of electronic files is a potentially complicated undertaking. Before submitting electronic artwork, please read the instructions on the opposite side of this page, and if you have questions, discuss them with your Editorial contact.

	Requesting new line art: If you have been asked to provide new line art, please contact your Editor for more details on this process.
	Color: If you have been asked to provide color art for your chapter, please submit the images as slides or glossy prints.
	Numbering: On the back of each figure, affix a label with your name, chapter title, and the figure number. Identify the "top" of the figure. Clearly label slides with this same information written neatly on the slide mount. Please do not write directly on the back of the artwork and do not write in ink.
	"Borrowed" photos & graphs: If you must use previously published photographs or line art, (where LWW is not the copyright holder), please submit each image as an original 5 x 7 glossy print or as a slide. We cannot accept tearsheets, photocopies, or photos of photos since the reproduction quality is exceedingly poor. It is also your responsibility to secure any needed permission letters and to pay any fees required by copyright holders. (See Permissions section of the Author Support Center.)
	Mounting: All art should be submitted on flexible material that can be scanned by a drum scanner. Please do not submit line art mounted on boards.
	Art from a previous edition of an LWW text: If you are updating your chapter for a new edition of an LWW text, in most cases, you may reuse artwork from the previous edition. To "pick up" artwork from a previous edition, please photocopy the figure and write the new figure number on it (i.e., "New Figure I"). Please do not scratch out or otherwise obliterate the old figure number; these numbers are used to obtain film from our archives.
	Labels & leader lines: Include a photocopy of the figure showing desired placement of labels, arrows, and leader lines. Include typed label copy both printed and saved on a disk. Do not use tissue or other overlays to indicate labeling because they separate too easily from the original. Do not use press-type or other self-adhesive labeling material. It can crack and separate from the art and will create artifacts when scanned.

Electronic Art

Before submitting electronic artwork, please submit sample files (approximately 5 images) for testing for print output to your Editor.

	Preferred formats: Photoshop (save as TIFF files) and Illustrator (save as EPS files). PowerPoint, Excel, Corel Draw, and Quattro Pro files cannot be used. Macintosh platforms are preferred.
	Electronic line art: Scan images at a resolution of at least 1016 dpi (dots per inch) and save electronic line art as EPS (Encapsulated Postscript) files.
	Electronic photography: Save electronic photography (radiographs, CT scans, etc) as TIFF files at a resolution of at least 300 dpi. TIFF files should be set to the size you want to see the images in the book. TIFF files cannot be resized by the publisher. Your Editorial contact can help you determine appropriate image sizes based on the book's planned design specifications.
	Saving Files: For both line art and photographs, each illustration must be contained in an individual file on the floppy disk, and must be sized and labeled as it will appear in the book.
	Hardcopy: Electronic art must be accompanied by high-resolution laser prints of the images. In order for the production department to verify that the images are printing correctly, they need a model for comparison.

Some common mistakes in submitting electronic artwork:

	Saving TIFF files at a resolution below 300 dpi. The dpi of a TIFF image is determined by the digital camera. Be sure to shoot images at the proper resolution. If images have been photographed by normal methods, printed into glossies, and then scanned, the scanner determines the dpi of the electronic file and must be set properly.
	Incorrect adjustment of shading. The process of setting images into a book is different from printing them on a laser printer. One result of this discrepancy is that the shading settings commonly used for printing to a printer (shading at 100% black and 100% white) are mistakenly used on images to be printed in a book. The result is that images look stark and detail-obliterated. The shading settings on images to be printed in a book are 93% black and 93% white.
	Submitting color images as Red, Blue, Green (RGB) rather than Cyan, Magenta, Yellow, and Black (CMYK) files. Again, this problem is created by a discrepancy between desktop procedures and book-printing procedures. At your computer you view images in RGB format because the computer screen is set to show images via that color spectrum; in printing, however, color is created with cyan, magenta, yellow, and black (CMYK), and files must be set accordingly. Almost all images downloaded from the web are in RGB.

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