 Editorial
- What is the editorial purpose of this publication?
- What would the content consist of?
- What feature areas (departments) will the journal include? What types of articles will appear in each section? (Please supply a list of likely article titles for the first several issues.)
- What specialties would be represented on the Editorial Board? Who, in particular, might you ask to join? (Please give their affiliation.)
- Would the Editorial Board members actively review articles? Write articles? Solicit articles?
- From whom would you solicit manuscripts? Would the manuscripts be peer-reviewed? How long would a typical article be?
- Where do the articles which you propose to publish currently appear?
- What is the proposed title of the publication?
Design/Mechanical Dimensions- Please describe "the look" of the publication you envision.
- What kind of illustrations would be needed -- graphs, charts, tables, photographs?
- What will the periodicity be -- quarterly, bimonthly, monthly?
- What is the estimated number of printed pages per issue? Please include in your estimate an allowance for any illustrated pages and tables.
Markets
- Who would be the primary audience(s)? How would they benefit from this journal? Who would be the secondary audience(s)? How would they benefit?
- What publications do these audiences currently read? Are they "paid" or free publications? How would our journal be more valuable/attractive than the competition?
- What specific organizations would be interested in subscribing? Do they have annual meetings? Do they already have publications they sponsor?
Advertising
- What commercial products do potential subscribers purchase or cause to have purchased in their work settings?
- Where do ads for these products currently appear?
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