Key Considerations in Newsletter Development

Editorial What is the editorial purpose of this publication? What would the content consist of? What feature areas (departments) will the newsletter include? What types of articles will appear in each section? (Please supply a list of likely article titles for the first several issues.) Would CME be offered in conjunction with this newsletter? What specialties would be represented on the Editorial Board? Who, in particular, might you ask to join? (Please give their affiliation.) Would the Editorial Board members actively review articles? Write articles? Solicit articles? From whom would you solicit manuscripts? How long would a typical article be? Where do the articles that you propose to publish currently appear? What is the proposed title of the publication? Design/Mechanical Dimensions Please describe "the look" of the publication you envision. What kind of illustrations would be needed -- graphs, charts, tables, photographs? What will the periodicity be -- quarterly, bimonthly, monthly? What is the estimated number of printed pages per issue? Please include in your estimate an allowance for any illustrated pages and tables. Markets Who would be the primary audience(s)? How would they benefit from this newsletter? Who would be the secondary audience(s)? How would they benefit? What publications do these audiences currently read? Are they "paid" or free publications? How would our newsletter be more valuable/attractive than the competition? What specific organizations would be interested in subscribing? Do they have annual meetings? Do they already have publications they sponsor?

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