Our goal is to disseminate essential knowledge through our broad spectrum of educational and promotional literature, including both traditional and innovative "new media" publishing formats.

Commercial Supplements

The publication of proceedings from satellite symposia or workshops, or of collections of review articles, can be an ideal method of conveying essential brand messages. LWW has many years' experience in rapidly producing supplements to a high academic standard by our journal production staff. Papers are accepted (subject to approval) for first-time publication and produced to the same quality and format as our journals. We strive to publish supplements within 4-5 months of receipt of manuscripts.

Learn how to Submit a Supplement Project for Publication . We can also customize a supplement project to your needs.

For inquiries for the U.S., Canada and Latin America, contact Wendi Anderson. Outside the U.S., Canada and Latin America, contact Rachel Day.

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Journal Sponsored Subscriptions

Sponsored subscriptions to an LWW journal represent an easy and visible way to position your company (or your pharmaceutical client) alongside medical leadership as well as editorial excellence. Bringing targeted exposure for your company (client) name and product on a regular basis, each issue provides a platform to introduce new concepts or to reinforce current promotional messages directly into the information hungry hands of your key audience. Sponsored subscriptions provide the opportunity to present your (or your client's) organization as a major provider of independently produced, up-to-date, and valuable educational material, that can be customized to your needs.

For inquiries for the U.S., Canada and Latin America, contact Michele Mangiafico. Outside the U.S., Canada and Latin America, contact Emma Fanning .

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Commercial Reprints

Promote your product with article reprints, from any published journal or supplement. Lippincott Williams & Wilkins and Pharma Solutions publish over 300 leading edge medical and society journals in all medical specialites. Some examples include the official journals to: the American Heart Association, the Society for Critical Care Medicine, and the American Academy of Neurology.

Reprints can be used as:

• High quality access tools that are economical and are produced to high professional standards
• Reward for booth attendance at conferences
• Educational door-openers for sales reps
• Support for new product launches and product development
• Vehicles to update target audiences with your key messages
• Custom marketing tools that disseminate information on your product to a wider audience
• Leave behinds for "hard-to-see" physicians

• Compile a custom collection of related article reprints
• Create a custom cover, made to your specifications
• Create a reprint carrier to highlight your key message

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Medical Textbooks

Access key customers with top quality medical content from Lippincott Williams & Wilkins (LWW) textbooks. Leverage your marketing strategy wtih custom book programs.

• Established authors who are leaders in their field
• Indispensible revised and updated editions, offering information on the latest drugs, treatments, and management guidelines for your target audience
• Customization options, including corporate and/or product branding
• Significant discounts and exclusive distribution deals for bulk purchasing

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Custom Publishing

"If you can visualize it, we can customize it!" Custom publishing is the creation of a new product that does not currently exist in the LWW catalog. As one of the world's largest medical publishers, Lippincott Williams & Wilkins has an extensive network of authors and production facilities at our fingertips. If you have a specific marketing objective that cannot be fulfilled from an off-the-shelf product, the custom publishing department can work with you to create a made-to-order product to meet your needs.

Handbooks

Partner with LWW authors to publish a customized handbook in the discipline of your choice. We can quickly create pocket guides based on existing LWW books or journals. Or, join forces with your company's thought leaders to produce a custom project. All custom projects are available in print and electronic formats.

For inquiries for the U.S., Canada and Latin America, contact Jennifer Jett. Outside the U.S., Canada and Latin America, contact Rachel Day.

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Voucher Programs

Disseminate your core message and gain access to target audiences with any of the following sponsored incentive-based programs, customized to fit your needs:

• Library/Textbook Programs open doors for your sales representatives by providing their targeted audience with timely, medically relevant publications selected from a custom created catalog
• Coupon Programs entice preregistrants to visit your booth during major medical conventions by providing them access to in-demand Lippincott Williams & Wilkins publications
• Gift Certificate Programs provide your sales force access to their targeted audience by offering discounts of cutting edge medical publications

For inquiries for the U.S., Canada and Latin America, contact Janet Rusch. Outside the U.S., Canada and Latin America, contact Emma Fanning .

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Updates

The Updates Series, published by LWW Healthcare, are quarterly, bimonthly, or monthly single-sponsored publications associated with well-known LWW textbooks edited by celebrated thought leaders. Each Update issue is an individual article updating an important chapter topic from the original text or reporting relevant information on a new subject. The Editors of the Updates are the same Editors of the book and are all well-known and respected authorities in their respective fields. The topics and authors are selected by the Editors, who review the manuscripts prior to submission. Each issue, which contains 8 - 12 pages of editorial material, helps to keep physicians abreast of the most current trends in their specialty. In addition, the Updates Series provides an uncluttered advertising vehicle for the pharmaceutical sponsor-supplied 2 - 4 page advertisement which can be included in each issue. The Updates can contain continuing education activities because of LWW's accreditation by the ACCME, ACPE and ANCC.

For inquiries for the U.S., Canada and Latin America, contact Kathy Felix. Outside the U.S. Canada and Latin America contact Emma Fanning .

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Continuing Education (CE) Publications

The CE publications, published by LWW Healthcare, are single-sponsored CME publications consisting of 13 pages of editorial, a CME/CE Quiz, and 2 pages of advertisement. A renowned expert in the selected discipline serves as Editor-in-Chief with an Editorial Board of 12 - 15 thought leaders in the field. Each issue is an excellent educational vehicle to provide physicians/ pharmacists/nurses with a fast and easy-to-read synopsis and personal commentary of current clinical information, pertaining to the publication's specialty, as it appears in peer-reviewed international journals. All reviews are written by distinguished experts in the field and are cited, among other articles, in the Literature Index. Area Review articles and an interactive Tele-Lecture presentation are prepared by invited guest authors, who are experts in their field. Sponsorship provides an effective advertising medium in an uncluttered, educational, CE-accredited publication that will communicate the pharmaceutical company's role as a market leader in innovative therapy, and their commitment to education.

For inquiries for the U.S., Canada and Latin America, contact Marilyn Besen. Outside the U.S., Canada and Latin America, contact Emma Fanning .

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CME

Lippincott Williams & Wilkins is accredited as a provider of continuing education by the following organizations: The Accreditation Council for Continuing Medical Education (ACCME), the American Council on Pharmaceutical Education (ACPE), and the American Nurses Credentialing Center's Commission on Accreditation (ANCC).

For more information, please contact Jay Magrann or visit our Continuing Education Center .

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