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IN THIS ISSUE:
Greetings
LWW.com Inside Question
Does LWW have any kind of job bank?
Product Review
ICU Book 3rd Edition with open-access web site
Glossology Glint
• vaseline
• Wasserman test
Product Prescription Contest
Win discounts by prescribing LWW titles!
November winner, Jan
D., claim your 10%
discount now by sending an e-mail here!
If you are
not Jan D., enter the contest.
Congratulations to Daniel
F. on claiming the 15%
discount last month!
What's New on LWW.com
Author Spotlight e-newsletters
Top 10 Sellers
LWW products you picked!
Clicks & Tricks
Keep tabs on your favorite web sites by e-mail
Coming Soon to LWW.com
Custom Essentials e-newsletters
Practice Management Tip
Avoid Nursing Burnout
Upcoming Events
December meetings and November web casts
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Now that the holiday season is in full swing, some of the things you might
be wrapping up are goals for the year. We would like to help you reach
those goals, whether they are acing exams, allocating surplus budget monies,
or operating your practice more efficiently.
LWW.com continues to offer complimentary ground shipping on any purchase made through the end of 2006.
LWW.com also offers several coupon opportunities:
Save 10% when you recommend
friends for LWW offers via e-mail (your friend will also receive
a coupon)
Save 10% when you visit any of our article
pages.
Save 15% on any future purchase after subscribing
to an LWW newsletter.
Save 15% when you purchase anything through the med
student store.
Check out many features in this month's issue, including Clicks & Tricks: Keep tabs on your favorite web sites by e-mail, Glossology Glint, Product Prescription Contest, which gives you a chance to win up to 60% off your next purchase, What's New: Author Spotlight e-newsletters and more! If you have any questions or comments, please let us know.
Sincerely,
The LWW.com Team
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This bestselling resource is authored
by Paul L Marino MD, PhD, FCCM and Kenneth M Sutin MD, FCCM. It
provides a general overview and basic information for all adult
intensive care units. The material is presented in a brief and quick-access
format which allows for topic and exam review. It provides enough
detailed and specific information to address most all questions
and problems that arise in the ICU. Emphasis on fundamental principles
in the text should prove useful for patient care outside the ICU
as well.
New features of the book include:
Includes free access to TheICUBook.com, where you'll find quick and easy access to current content in all areas of intensive care, updated regularly by Dr. Paul Marino. The links include up-to-date clinical practice guidelines, updated references, and additional commentary by Dr. Marino. |
| View the Table of Contents |
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vaseline. Among those flocking to America's first oil strike near
Titusville, Pennsyvania in 1858, was Robert A. Chesebrough, a Brooklyn
chemist, who noticed that workmen with cuts, bruises and burns used as
a soothing ointment a waxy substance from the pump rods bringing up oil.
Gathering some of the oily residue, Chesebrough took it back to Brooklyn
and made a jelly-like product from it. This he patented at once, giving
it the trademark Vaseline, a word he formed from the German Wasser
(pronounced "vasser") "water" and the Greek elaion,
"olive oil."
Wasserman test. Many medical tests, including the Pap test for
cancer and the Schick test for diphtheria, are named for the physicians
who devised them. The Wasserman test was invented in 1906 by August von
Wasserman (1866-1925), a German physician and bacteriologist. This laboratory
blood test for the diagnosis of syphilis, also known as the cardiolipin
test, has been perfected to the point where it is 99 percent effective
on normal persons. The test is based on the presence of antibodies in
the blood. In most cases a positive Wasserman reveals that the patient
has syphilis, although vaccination procedures and several diseases, such
as leprosy, also produce a positive Wasserman. August von Wasserman, who
began his career as a physician in Strasbourg, won international fame
for his discovery. He became director of Berlin's Kaiser Wilhelm Institute
in 1913.
| Attribution: Encyclopedia of Word & Phrase Origins |
Product Prescription: Win discounts by prescribing LWW titles!
To enter, suggest a title you think we should feature in Insider. Consider which LWW titles you think would be useful to other medical, nursing & health professionals. It could be a book, journal, CD, or PDA program. Then, check next month's issue of LWW.com Insider to see if your prescribed product is featured! Read the official rules.
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What's New: Author Spotlight e-newsletters
They are here! The first issues of the Author Spotlight e-newsletters will debut the week of November 20. These smart e-newsletters will introduce you to some of our most esteemed authors.
Read about the author's background. Get familiar with titles that author publishes. Meet the author at upcoming events. Reference related titles.
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Clicks & Tricks: Keep tabs on your favorite web sites by e-mail
OUTPOSTED. keeps tabs on your favorite Web sites. When
a change occurs, it sends you the actual formatted Web page by email.
You can specify a notification based on relatively minor changes or complete
overhauls. Download
Outposted free in less than a minute. Be sure to add http://www.lww.com
to your list so you don't miss our redesign next year!
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Full-time visiting nurses at VNA Home Health Systems in Santa Ana, California
receive personal digital assistants (PDAs) specially programmed with in-depth
clinical information and easy-to-use electronic nursing forms. The program
is designed to make nursing more appealing by addressing two of nurses'
biggest complaints: too much time filling out endless forms and not enough
time spent with patients. Nurses are experiencing widespread job dissatisfaction
according to a major new study from the University of Pennsylvania, which
found that one in three US nurses under the age of 30 is planning to leave
his or her job in the coming year. Nurses use the PDA along with a miniature
modem and a portable keyboard to securely access schedules, patient charts,
and extensive medical references, and to fill out and submit nursing forms.
The proprietary nursing software was written by the Visiting Nurse's Association's
CEO, Jeneane Brian.
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Upcoming Events
In the month of December, Lippincott Williams & Wilkins will be
hosting an exhibit with the following meetings and conferences. If you
would like Lippincott Williams & Wilkins to be a part of your society's
or university's meeting, contact LWW
Exhibits.
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Anesthesiology: New York State Society of Anesthesiology-Post Graduate Assembly • Dec 9 - 11 • Marriott Marquis Hotel • New York, NY
Hematology: American Society of Hematology • Dec 9 - 12 • Orange County Convention Center • Orlando, FL
Optometry: American Academy of Optometry • Dec 7 - 10 • Colorado Convention Center Booth: 650 • Denver, CO
Pharmacy: American Society for Health System Pharmacists • Dec 3 - 7• Anaheim, CA
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