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IN THIS ISSUE:
Greetings
LWW.com Inside Question
Where are the USMLE sample questions from
Blackwell publishing?
Product Spotlight
Circulation Introduces New section in 2006!
European perspectives in cardiology
Glossology Glint
• thyroid
• Lyme disease
Product Prescription Contest
Earn discounts by prescribing LWW titles!
September winner, Nik X., claim
your 20% discount
coupon now by sending an e-mail to
insider@lww.com!
What's New on LWW.com
Articles & Reviews
Top 10 Sellers
LWW products you picked!
LWW.doctor
Bestsellers list now appearing in real time
Special Report
Protect yourself from fraud and identity theft online
Coming Soon to LWW.com
Author Bios on product pages
Practice Management Tip
Use Value-Based Cost Management To Find Areas
Where You Can Improve
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New in the LWW
Warehouse LWW products just published |
October meetings and September webcasts
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Check out many features in this month's issue, including Special Report: Protect yourself from fraud and identity theft online, Glossology Glint, Product Prescription Contest - where you can win discounts on LWW.com orders, Practice Management Tip: Use Value-Based Cost Management To Find Areas Where You Can Improve, and more! If you have any questions or comments, please let us know.
Sincerely,
The LWW.com team
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Under the leadership of Dr. Thomas Lüscher, Circulation is introducing a new features section, European perspectives in cardiology. This new initiative will highlight the issues, developments and debate involving cardiologists across Europe. Beginning in January, European perspectives in cardiology will offer weekly features including:
• Discussions and commentaries
by European experts on important or controversial issues in cardiovascular
medicine All this IN ADDITION to the regular features presented every week in Circulation, the #1 journal in the field* Start your Circulation subscription today! Attention ESC Delegates: Visit LWW stand C40:31 or AHA stand C07:02 to find out more! AHA Members are eligible for discounted rates. Visit my.americanheart.org
for details. |
| The official journal of Italian Federation of Cardiology and the Italian Society for Cardiac Surgery, Journal of Cardiovascular Medicine, is being re-launched to reflect the international focus and relevance of its peer-reviewed content to Clinicians, Physicians and Researchers in Cardiology and Internal Medicine worldwide. “This journal is designed to assist clinicians to make the best possible use of Evidence-Based Medicine in primary and critical care diagnosis, and treatment decisions,” says Editor, Gian Luigi Nicolosi.
“The Journal of Cardiovascular Medicine intends to go beyond the concept of Evidence-Based Medicine (EBM) at a regional level – critical commentary and case studies will allow for variances between countries and regions - we are delighted to be publishing this journal from January 2006,” says Phil Daly, Senior Publisher, Lippincott Williams & Wilkins. To find out more and to set up a trial subscription visit the LWW stand C40:31 at the European Society of Cardiology Annual Meeting 3-7 Sept, Stockholm, Sweden. Authors can submit papers at www.jcardiovascularmedicine.com from end September 2005. |
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thyroid. The thyroid cartilage, or Adam's Apple, which protects
the throat, was named for its resemblance to the shields of Homeric warriors,
deriving from the Greek work for "shield" or "shield-shaped."
It gave its name to the thyroid gland that straddles the windpipe. The
term is first recorded in 1693.
| Visit
the Exercise
Science specialty store for titles related to the thyroid,
such as Werner and Ingbar's The
Thyroid A Fundamental and Clinical Text 9th Edition |
Lyme disease. Lyme disease is named after the Connecticut town
where it was first recognized in the 1970s. The miniscule tick Ixodes
dammini harbors the spirochetes of the disabling disease. The ticks are
carried to humans by deer and white-footed mice that leave them on grass
and foliage.
| Attribution: Encyclopedia of Word and Phrase Origins |
Product Prescription: Earn discounts by prescribing LWW titles!
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Have you prescribed your best-loved, most-used LWW product yet?
How it works: Once each
month, we will post a customer's prescribed LWW title in LWW.com Insider
— along with a chance to win a discount on LWW products!
On the first Tuesday of each month, shortly after 10:01 AM Eastern Time,
we post that month's featured title in LWW.com Insider. The customer whose
recommendation we use has until month's end (last day of the same month
at 11:59 PM Eastern Time) to e-mail insider@lww.com
and claim the prize. The initial discount will be 10%. Each month
after that we will add 5% to the available discount — until someone
claims the prize! Then, the next month it all starts again.
To enter, suggest a title you think we should feature in Insider. Consider which LWW titles you think would be useful to other medical, nursing & health professionals. It could be a book, journal, CD, or PDA program. Then, check next month's issue of LWW.com Insider to see if your prescribed product is featured!
Privacy at LWW.com E-mail addresses submitted to LWW.com will not be shared, sold, or disclosed to third parties in any form, for any purposes, at any time without the prior consent of subscribers. Read more about LWW.com's privacy policy.
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What's New: Articles & Reviews
We have recently added 10 articles and reviews to LWW.com to help educate you about product formats, imprints, and specific titles. These articles are accessible from various places on the site, but are all located in one area for your convenience.
These articles and reviews relate to the items listed below and, in some cases, contain daily RSS feeds of other articles on the topic. A special 10% savings coupon is also available on the article pages!
Nursing Book
Springnet
Springhouse Publisher
Medical Journal
Medical PDA Software
Nursing Drug Handbook
Nursing Journal
Nursing Resource
Medical Book
Stedman's Medical Dictionary
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Special Report: Protect yourself from fraud and
identity theft online
By Heather Walls, Internet Marketing Manager, LWW.com
LWW.com has put numerous safeguards in place to ensure that your information remains secure with us, and we are continually finding new ways to protect your information. However, identity theft and credit card fraud occur everywhere, not just online, so it is important to takes steps to protect yourself in all situations. This month, we have listed below some basic steps that will help you keep your information secure in an online environment.
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3. Encrypted information. Never allow a site to store credit card numbers or other sensitive information if they do not encrypt the information with ****. The information should be encrypted on both the web site and in any e-mails the site sends you containing this information. Find out if the web site stores the sensitive information on a server that is not secure or is not monitored frequently. If they do, then the information may still vulnerable to hackers.
4. Phishing. Never, ever respond to e-mails that ask you for your address, phone number or other seemingly harmless information. Some organizations operate solely to collect this information so that they may use it, in turn, to open up new credit card accounts under the names they collect. This practice is called phishing and it is most commonly used under the guise of eBay and Paypal.
5. Spyware. Do not install programs such as WeatherBug and Golden Palace Casino on your computer. These programs are related to spyware and exist only to swipe your personal information. Some of these programs often contain viruses that can harm your computer as well. In some cases, the programs themselves are not spyware, but they cause a multitude of pop-ups which result in computer crashes and automatic downloads. So, it is wise to also avoid web sites that cause multiple pop-ups if you do not have any pop-up blockers installed. Click here for a list of common spyware programs.
6. Children. Advise your children not to give out any personal information online to anyone, such as address and phone number, not only for their own personal safety but also to prevent identity theft.
In all situations, you must be very selective about who you trust and the companies you order from both online and offline. Identity thieves may not look like criminals. They may appear in unsuspecting forms. For example, over six years ago, while I was working for a previous employer, the mail carrier servicing the office building was arrested for stealing credit cards and credit card offers from the people she delivered mail to! She hardly seemed like the kind of person that would do something like that.
Remember, identity theft can happen anywhere, at anytime, not just over
the Internet. Protect yourself offline by removing your mail from your
mailbox promptly and shredding every piece of mail thoroughly before tossing
it in the garbage. In a future issue of Insider, we’ll
provide you with some steps to protect yourself from identity theft in
offline situations.
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Value based cost management is a business framework for thinking about how to eliminate non-value-added activities and focus those same resources on areas where value can be added. If you can understand the relationship between cost, quality, and time in your environment, you can concentrate on activities that add value and eliminate those that don’t.
Kicab Castaneda-Mendez, author of Value Based Cost Management for Health
Care, says a good way to do an analysis is to convert cost, quality, and
time variables to a common scale. For example, in the process of patient
flow throughout your office, one step is the pre-visit. In this step you
will try to get accurate and timely insurance information, ascertain the
reason for the visit, facilitate patient access, obtain the medical record,
and assure prior authorization for your services. You can develop time
measures for the pre-visit. For example, you could have a goal that says
we’ll accomplish the pre-visit activities in five minutes. Then
you can measure how often you actually meet that goal, and begin to associate
dollar costs with this step (the amount of time your staff spends and
a portion of overhead). Quality in this case is a matter of how well you
complete your defined process--how many errors you make, how much rework
has to be done. Once you can measure quality, time, and cost with the
same scale, you can begin to see where to put your efforts for improvement.
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Be the first to know when your favorite LWW titles are in production and available to pre-order - sign up for New Edition eAlerts! Includes over 40 titles publishing through 2005.
Check out ongoing special offers on LWW titles in your field!
Download PDF files of LWW catalogues & brochures!
Download Chapters 1 & 2 of Field Guide to Medline: Making Search Simple
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Upcoming Events
In the month of October, Lippincott Williams & Wilkins
will be hosting an exhibit with the following meetings and conferences.
If you would like Lippincott Williams & Wilkins to be a part of
your society's or university's meeting, contact LWW
Exhibits.
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Anesthesiology: American Society of Anesthesiologists • 10/22/2005 - 10/26/2005 • New Orleans, Louisiana
Dermatology: Clinical Symposium on the Advances in Skin & Wound Care • 10/23/2005 - 10/26/2005 • Caesar's Palace • Las Vegas, Nevada
Gastroenterology: American College of Gastroenterology • 10/28/2005 - 11/2/2005 • Honolulu Convention Center • Honolulu, Hawaii
Genetics: American Society of Human Genetics • 10/25/2005 - 10/29/2005 • Salt Lake City, Utah
Internal Medicine: Clerkship Directors in Internal Medicine • 10/20/2005 - 10/22/2005 • Hilton Portland & Executive Tower Hotel • Portland, Oregon
Medical Transcription/General: American Medical Informatics Association • 10/22/2005 - 10/26/2005 • Hilton Washington Hotel & Towers • Washington, DC
Neurosurgery: Congress of Neurological Surgeons • 10/8/2005 - 10/13/2005 • Hynes Convention Center Booth: 1122 • Boston, Massachusetts
Nursing: American Society of Therapeutic Radiology & Oncology • 10/16/2005 - 10/20/2005 • Denver, Colorado
Nursing: National Association for Home Care & Hospice Expo • 10/23/2005 - 10/26/2005 • Washington State Trade Convention • Seattle, Washington
Ophthalmology: American Academy of Ophthalmology • 10/15/2005 - 10/18/2005 • McCormick Place Convention Center • Chicago, Illinois
Pediatrics: American Academy of Pediatrics • 10/8/2005 - 10/11/2005 • Washington, DC
Plastic & Reconstructive Surgery: American Society of Ophthalmic Plastic and Reconstructive Surgery • 10/14/2005 - 10/15/2005 • Chicago Hilton • Chicago, Illinois
Surgery: American College of Surgeons • 10/16/2005 - 10/20/2005 • Moscone Convention Center Booth: 2400 • San Francisco, California
Visit the calendar of events in your field:
Occupational Therapy | Pharmacy | Physical Therapy | Radiology & Nuclear Medicine | Surgery
| DON'T MISS US!
Get the complete listing of meetings where LWW will be exhibiting. Dates above reflect convention dates. Exhibit dates may differ. Check convention schedules for logistics. |
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