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Welcome to Lippincott Williams & Wilkins' Advertising Center

Lippincott Williams & Wilkins (LWW) is a leading global publisher of trusted content delivered in innovative ways to practitioners, professionals and students to learn new skills, stay current on their practice, and make important decisions to improve patient care and clinical outcomes. LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point–of–care solutions for the healthcare industry.

LWW's R.E.A.L advertising solutions deliver unparalleled reach, engagement and access to your target audience providing you with the brand recognition you need to lead in your market. Our portfolio gives advertisers exceptional value with cutting edge solutions that leverage our readers' evolving habits.

LWW can help connect you to today's most influential health care professionals with our network of over 270 journals and websites and more than 50 digitally optimized and enhanced iPad journal apps. Our Professional jobs boards and Nursing Center offer health care professionals career and clinical content resources. LWW's integrated advertising solutions utilize multiple media platforms to ensure you effectively reach your audience anytime, anywhere and across top specialties.


Targeting Capabilities by Audience or Journal
Medical/Surgical Health & Wellness
Nursing

360° advertising tools connect you to our loyal Physician, Nursing and HCP audience

Peer–reviewed journals continue to be the primary source of information behind peer–to–peer consultation, as proven in industry research from Manhattan Research and Kantar Media. LWW's journal portfolio keeps healthcare professionals informed of the highest ranked original content and the latest advances in their specialty. Every member and subscriber receives full access to their journal content via print, website and iPad® applications, allowing advertisers the opportunity to communicate brand messages and educate the reader on products across all media platforms.

To learn more about our 360° R.E.A.L advertising solutions, click on one of the images below
Traditional print advertising in journals continues to provide marketers with full circulation...
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PRINT ADVERTISING

Display Ads,
Cover Tips, Inserts
Wolters Kluwer Health, LWW iPad journal apps provide health care professionals with full...
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iPad ADVERTISING

Journal Apps, Digital
Prints, iPad Advertising
Support your brand messaging with the power of peer–reviewed journal content...
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ARTICLE DISTRIBUTION

Reprints, ePrints,
Digital Prints
Strengthen your brand message and
awareness with LWW's Online
Advertising Solutions...
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WEBSITE

Banners, Roadblocks
Text Links
LWW's strategic eCommunications programs promote messages, news, important content...
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EMAIL SOLUTIONS

eNLS, eTOCs, Dedicated
eMail, ePrints
LWW Advertising & Marketing specialists implement innovative strategies...
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PROJECTS

Supplements, Microsites,
Webcasts, Virtual Events
Print Advertising
Traditional print advertising in journals continues to provide marketers with full circulation brand messaging and product education. Marketers can also leverage direct mail, run–of–book advertisements, inserts, premium positions, and customized opportunities such as:
  • Cover Tips and Bellybands that place your brand at the front and center of each issue
  • Unique Inserts such as Journal Minder and Flag Inserts
  • Outserts
  • Promotional and CME Supplement Ride Alongs


iPad Advertising
Wolters Kluwer Health, LWW iPad journal apps provide health care professionals with full mobile access to the latest research in all areas of their specialty. The new iPad editions use optimized digital technology to provide a fully portable print–like reading experience. LWW Journals for iPads present the full content of each issue combined with enhanced features for a more engaging experience. They allow readers to do the following:
  • View multimedia videos, images and supplements
  • Share articles via email or social media
  • Adjust text size with "pinch and zoom"
  • Store or delete downloaded issues
  • Browse issues via Quick View
  • Scroll quickly through abstract summaries
  • Receive notifications about new issues
Learn more about LWW iPad App Advertising Opportunities

Article Distribution
Support your brand messaging with the power of peer–reviewed journal content

LWW's top ranked peer–reviewed content is a compelling and strategic sales tool in pharmaceutical and device marketing. With over 270 journals featuring 30 specialties, we display quality articles on almost every device, including your representatives' smart phones or tablets.

Content of interest can be sent via PDF to sales iPads or posted on product websites so visitors can read independent, peer–reviewed literature about your product. You can also assess the impact of an article by meter downloads by both health care providers' and sales representatives'. You can effectively deliver mobile reprints directly to your sales force devices to enable rapid and nimble overviews of content, and educate HCPs during detailed sales meetings.

Website Advertising Solutions
Nowadays, having an online presence is the lifeline of any business. Digital advertising is an invaluable media channel, which we use to further strengthen your brand message and awareness. LWW can help you reach and target leading medical and nursing professionals with our network of over 270 journal and society partner websites. Online advertising opportunities include:
  • Rich Media Banner Advertising: Captures the attention of healthcare professions while they are researching and viewing clinical content relevant to their specialty
  • Exclusive Home Page Text Links: Drives leads to your valued online content with your company logo and 3 exclusive text links prominently displayed under the most popular section of each journal's homepage


Email Solutions

LWW's strategic eCommunications programs promote messages, news, important content and increase traffic to your clinical content. Our eMarketing programs allow you to optimize your online brand visibility and create product education initiatives. LWW's eCommunications solutions include:
  • LWW Direct Access eMail: Allows you to tailor content to one of the 18 specialty lists from our 1.1 million opt–in email database of journal subscribers, eJournal registrants, key opinion leaders, authors and editors, among others
  • Electronic Table of Contents (eTOCs): eTOC alerts offer advertisers a single sponsored opportunity to prominently feature your banner advertisement to the subscribers of a select journal
eNewsletters give you the tools to advertise or customize your own targeted eNewsletter utilizing the editors of some of LWW's most valuable healthcare news sources including:
  • Medical eNewsletters for Neurology, Plastic Surgery, Obstetrics and Gynecology, Emergency Medicine, and Oncology
  • Nursing and HCP eNewsletters for Audiology, Executive and Nursing Management, Critical Care, General Nursing, Cardiac, Nurse Practitioner, OR/Surgical, Wound Care and Dermatology


Customized Projects and Supplemental Solutions

LWW Advertising & Marketing specialists implement innovative strategies such as customized microsites and supplemental solutions designed to meet your specific goals. We develop personalized programs across all media to engage the user in your content.

Third Party Supplements allow you to present your clinical information on the state of a disease, disorder, and/or therapeutic class to health care providers via the auspices of a highly cited journal. The results of your roundtable or symposium will be:
  • Published and indexed with journal content
  • Mailed with one of our distinguished journals
  • Posted to the host journal's website
  • Visible in the journal's iPad library so that it reaches key decision makers
Our experienced web and iPad developers create websites, mobile reprints details, on–demand webcasts, video roundtables and other technological solutions. We also capitalize on the media power of the LWW network to drive engaged readers and viewers to your content.


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Having issues viewing this page? View our iPad Advertising Solutions here.

"The skyrocketing adoption rates of tablets alone, especially iPads,
means healthcare stakeholders should revisit many of their
assumptions about reaching and engaging with this audience."

~ Manhattan Research, Taking the Pulse® U.S. 2012


Wolters Kluwer Health, LWW iPad journal apps provide health care professionals with full mobile accessibility to the latest research into all aspects of their specialty. The new iPad editions use optimized digital technology to provide a fully portable and enhanced print-like reading experience. LWW journals for the iPad presents the full contents of each issue combined with enhanced features for a more engaging experience such as:

  • View multimedia videos, images, and supplements
  • Share articles via email or social media
  • Adjust text sizing with "pinch and zoom"
  • Store or delete downloaded issues
  • Browse issues via Quick View
  • Scroll quickly through abstract summaries
  • Receive notifications about new issues



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