Description
This text is a reader-friendly, yet comprehensive, guide to developing business skills for massage therapy students and practitioners, written by a longtime successful massage entrepreneur who is also the author of One Year to a Successful Massage Therapy Practice. The book is written to be enjoyable and practical, with an encouraging, casual style. It includes checklists and forms that readers can use to build their own practices in a variety of settings, either as entrepreneurs or as employees.
Features
--There are several "driving" themed features; together with the design of the book, they emphasize the idea that the student/practitioner is on a journey, and is in control to help build confidence and increase retention of the informatoin:
- "Roadside Assistance": advice from the author
- "Words of Wisdom": 1- or 2-sentence bits of general advice from author
- "Alternate Routes": advice for non-entrepreneurs
- "Explorations": boxed feature that prompts students to research specific issues in their communities
- "My Personal Journey": journaling page to plan, consider obstacles, etc., with blanks for students to write on directly
--In addition to the "businesslike" forms, letters, and other samples, the book includes humorous cartoons that illustrate business situations and the author's suggestions in a light-hearted way.
About the Author(s)
- Laura Allen LMBT
- North Carolina Board of Massage and Bodywork Therapy, Raleigh, NC
Specs
- Product Format: Softbound
- ISBN: 9781582558271
- Trim Size: 8.375 x 10.8875
- Pages: 304
- Pub Date: Jan 31, 2011
- Weight: 2.0
Associated Specialties
Table of contents
Part I: Mapping Your Route &&LI&&Chapter 1 Preparing for Your Career&&/LI&& &&LI&&Chapter 2 The Business Plan&&/LI&& &&LI&&Chapter 3 Business Ethics Part II: Setting Out&&/LI&& &&LI&&Chapter 4 Starting Your Business&&/LI&& &&LI&&Chapter 5 Managing Obstacles and Steering Toward Success Part III: Staying on Course&&/LI&& &&LI&&Chapter 6 Record Keeping&&/LI&& &&LI&&Chapter 7 Managing Your Finances&&/LI&& &&LI&&Chapter 8 The People in Your Business&&/LI&& &&LI&&Chapter 9 Policies and Procedures Part IV: Traffic Signals&&/LI&& &&LI&&Chapter 10 Projecting Professionalism&&/LI&& &&LI&&Chapter 11 Effective Communications Part V: Highway Visibility Appendix A: Business Forms for Every Need Appendix B: Professional Organizations for Massage Therapists and Other Holistic Practitioners Appendix C: Resources for Massage Therapists Glossary Index&&/LI&& &&/UL&&
