Philadelphia (January 9, 2012) – The American Academy of Neurology (AAN) and Wolters Kluwer Health today announced the launch of Neurology Today® for the iPad®, a digital app of the most widely read newspaper for neurologists. The app release coincides with the publication of the January 5, 2012, print and online edition of Neurology Today, an official publication of the AAN. Neurology Today is published by Lippincott Williams & Wilkins (LWW), part of Wolters Kluwer Health.
“Neurology Today for the iPad provides neurologists with a portable and easy-to-navigate medium for reading breaking news wherever and whenever they like,” said Neurology Today Editor-in-Chief Steven P. Ringel, MD, professor and director of the Neuromuscular Division of the University of Colorado School of Medicine, and a Fellow of the AAN.
Neurology Today for the iPad aims to provide an enhanced reading experience of the print publication. Among the new features, the app will provide supplementary direct links to the abstracts and web pages of the journal citations and sources provided in every story, as well as greater interactivity and opportunities for reader input and commentary.
“We’re most excited about the fact that we’ll be able to provide additional perspectives and expanded discussion of the print stories, whether it’s a view of the latest AAN guideline or a controversy in the field,” Dr. Ringel said. “Every edition of the app will offer embedded podcasts from our editors, members of our editorial advisory board and the experts interviewed in our stories.” Future issues will include videocasts.
“Today’s busy medical practitioners need digital access to their professional content when and where they want to read the literature. We’re pleased to partner with the American Academy of Neurology to deliver Neurology Today for the iPad,” said Karen Abramson, President and CEO of Wolters Kluwer Health Medical Research.
For example, Neurology Today for the iPad January 5 edition features an extended podcast discussion of the print edition’s publication of the best 2011 papers by the publication’s expert editorial advisory board. Ringel and Neurology Today Associate Editor Robert G. Holloway, MD, professor of neurology and community and preventive medicine at the University of Rochester Medical Center, and a Fellow of the AAN, discuss the impact that each of the new discoveries and insights will have on the practice of neurology.
A number of features also will make it easier for readers to comment on stories. For example, readers can use the “Talk Back” icon at the end of each story to provide feedback that will flow directly to the publication’s correspondence folder. The comments will be moderated and published.
Other articles featured in the newly released app include breaking coverage of new AAN guidelines on treating HIV/AIDS and epilepsy; a report of a novel approach — using an anti-inflammatory therapy — for preventing seizures; the discovery of a master molecule that could be a promising target for muscle disorder therapies; and a comprehensive guide to the ins and outs of malpractice insurance for neurologists. For access to the complete list of stories, visit www.neurotodayonline.com.
LWW has also developed digital versions of Neurology®, the official journal of the American Academy of Neurology, and the recently launched Neurology® Clinical Practice, an official journal of the AAN. These journals are also published in print and online.
About The American Academy of Neurology
The American Academy of Neurology, an association of 24,000 neurologists and neuroscience professionals, is dedicated to promoting the highest quality patient-centered care. A neurologist is a doctor with specialized training in diagnosing, treating and managing disorders of the brain and nervous system such as Alzheimer’s disease, stroke, migraine, multiple sclerosis, brain injury, Parkinson’s disease and epilepsy. For more information about the American Academy of Neurology, visit www.aan.com.
About Neurology Today
Neurology Today is the American Academy of Neurology’s award-winning newspaper and has consistently been ranked as the #1 newspaper for neurologists. Published biweekly in a tabloid format since May 2000, the publication reports on breaking clinical and basic neurology research news, health policy and medical-legal issues, and trends in practice management, career development, and the science of neurology, reaching over 20,000 professionals.
About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services.
LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2010 annual revenues of €3.6 billion ($4.7 billion).
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