The ‘Green Journal’ Goes Digital with New iPad App
Philadelphia, Pa. (January 17, 2012) – The American College of Obstetricians and Gynecologists is pleased to announce that Obstetrics & Gynecology is now available in a new app for the iPad®. Obstetrics & Gynecology, the official journal of the College, is published by Lippincott Williams & Wilkins (LWW), a part of Wolters Kluwer Health.
Obstetrics & Gynecology for the iPad is available for download at the iTunes App Store, with free access to all users for a limited time.
“Our new iPad app combines high functionality and convenience to help deliver the latest research, reviews and commentary to members and subscribers, whenever and wherever they need it,” comments James R. Scott, MD, Editor-in-Chief of Obstetrics & Gynecology. “We’ve seen a steady increase in demand for the journal content on mobile devices and the new iPad app offers the ideal solution for today’s busy practitioners to extend the reading experience digitally.”
“The American College of Obstetricians and Gynecologists has been a leader in adopting new channels to deliver their content to members, and we’re pleased to partner with them to deliver Obstetrics & Gynecology for the iPad,” said Karen Abramson, President & CEO, Wolters Kluwer Health Medical Research. “The iPad app offers the same indispensible content that readers of ‘The Green Journal’ have come to rely on, now delivered in a dynamic, integrated way that maximizes accessibility and usability.”
New App Lets Ob/Gyn Specialists Read ‘The Green Journal’ on the Go
Known among women’s health specialists as “The Green Journal,” Obstetrics & Gynecology is one of the most highly regarded and highest-ranked journals in the field. Obstetrics & Gynecology for the iPad uses optimized digital technology to provide a print-like reading experience. The new app features fast and intuitive navigation, allowing readers to easily switch between scanning rapidly and reading in depth.
Along with the full contents of each monthly issue, Obstetrics & Gynecology for the iPad provides readers with a number of enhanced features, including:
• The ability to share articles via email, Facebook, or Twitter
• Adjustable text and image sizing with “pinch and zoom”
• Engaging multimedia content, including videos, images, and supplements
• The ability to store or delete downloaded issues
• Speedy issue-browsing capability via Quick View
• Quick scrolling through abstract summaries
• Convenient notification when new issues become available
Obstetrics & Gynecology for the iPad also provides convenient links to the journal website, where users can view supplemental data and browse the journal archives. The app was developed by, and is being distributed by, the College’s publishing partner, LWW.
Starting today, Obstetrics & Gynecology for the iPad can be downloaded from the iTunes App Store. For a limited time, all users will have free full content to the current issue. After this introductory period, subscribers and College members will continue to have full access via a simple login process. Each monthly issue will be posted on the same schedule as the current online and print editions.
About Obstetrics & Gynecology
Obstetrics & Gynecology is the official publication of the American College of Obstetricians and Gynecologists. Popularly known as “The Green Journal,” Obstetrics & Gynecology has been published since 1953. The goal of the journal is to promote excellence in the clinical practice of obstetrics and gynecology and closely related fields.
About the American College of Obstetricians and Gynecologists
Founded in 1951, the American College of Obstetricians and Gynecologists (ACOG) has over 55,000 members and is the nation’s leading group of professionals providing health care for women. ACOG works primarily in four areas: serving as a strong advocate for quality health care for women; maintaining the highest standards of clinical practice and continuing education for its members; promoting patient education and stimulating patient understanding of and involvement in medical care; increasing awareness among its members and the public of the changing issues facing women’s health care.
About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services.
LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2010 annual revenues of €3.6 billion ($4.7 billion).
Contacts:
Robert Dekker
Director of Communications
Wolters Kluwer Health
+1 (215) 521-8928
Robert.Dekker@wolterskluwer.com
Connie Hughes
Director, Marketing Communications
Wolters Kluwer Health Medical Research
+1 (646) 674-6348
Connie.Hughes@wolterskluwer.com